Starting Friday, June 12

“Our Game Now” reflects a new era for the game in Canada, and highlights an energy and an unmistakable presence around the CANMNT and the sport today.

“This is more than a campaign, it’s a rallying cry for Canadians from coast to coast to coast as we come together behind our Men’s National Team. It reflects the people and communities who have shaped soccer in this country for generations: lifelong fans, new Canadians, players, coaches, and supporters who see themselves in the game today. Through media, partnerships, community activations, and the collective reach of the Canadian soccer community, we’re bringing the campaign to life across the country in ways that invite Canadians to be part of the moment. Soccer’s story in Canada belongs to all of us, and this is a chance for the country to stand behind the game like never before.”
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​-Dominic Martin, Director of Marketing at Canada Soccer

Watch all Canada World Cup games live on TSN, CTV and Crave. Coverage for Canada's tournament includes extensive pre- and post-match shows, with streaming available via TSN.ca and the TSN App.